I believe every new year is just the window for new businesses to rake in some cash (new diaries, new calendars, party balloons) & for the party animals, a perfectly new excuse to host a party.
A new year, to me is just like any other day. the idea of a "NEW YEAR RESOLUTION" is a hilarious idea (i think).
I believe, if you want to kick off an old habit, or become a new you, you can do it any given day. People just like to exaggerate things on new year.
But as the year progresses, their true self kicks in and voila...so conveniently blame a non-existing YEAR (as if it were a living breathing entity) for their shortcomings...funny isn't it?
4 years ago